UBS/WEF/Jamie Cullum invite

While working at Wardour, I was brand guardian for UBS. While there I worked on the World Economic Forum (WEF) invitation. The brief needed to advertise the popstar’s WEF gig in Switzerland whilst keeping within UBS brand guidelines. The invite focuses on the star’s piano, as an embossed image on snowy-effect board, which, when seen inside, shows the same image debossed on a mountain. The invite also included a specially-created mini-album.