ROC annual reports
Following our successful strategic and visual rebrand of the global oil company ROC, we were commissioned to produce their suite of annual reports. During the rebrand, industry research uncovered how well-regarded the staff were. The reports had previously focused on operational statistics, so in a play on themes, I decided to make the staff the single biggest statistic of all. Every one of the 160 staff is on the cover and key messages and imagery inside reinforce this.
The 2009 report suite theme gained so much
interest from staff and suppliers that the client
requested it be continued through the 2010 suite;
the only change being that the emphasis moved
from individuals to teams.
